Blog | How To Make Partner | How to make partner AND still have a life for aspiring, new and established partners

The 5Ps that always give time for business development

The dilemma: You have a full client workload and a daily chargeable time target of over 6 hours a day. However, you need to build your own client portfolio. That is a full job in its own right. You need some time-effective business development tips. So, is it any wonder that business development often gets …

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business development tips

What needs to go in the 12-month marketing plan for your business case for partner

A key component of a partnership business case is the 12-month marketing and business development plan. This is where you set out exactly what you will do, in terms of marketing and business development, to achieve the promise of your partnership business case. In this article, I explore what should be included in the 12-month …

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What data do you need in your business case for partnership?

Table of Contents What makes a strong business case for partner?What is your evidence that you can win business?Explain your figuresHow does your practice measure up against the metrics that your firm cares about?How robust is your client portfolio?How valuable is your network?Learn what it takes to get noticed, win clients & make it to …

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5 common career limiting mistakes that stop senior associates making partner

It is a tricky business – making the transition from senior associate to partner in a law firm. There are the many booby-traps which come from having to create, write, and pitch your business case for partnership. Then, there’s the other stuff: the intangibles that demonstrate to your partners that you haven’t “got it” yet. …

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Tips to write your business case for partner in a weekend

Despite your best intentions, sometimes you have to write your business case for partnership really quickly. Maybe, as has happened for some of our clients, your partnership sprung the need for a business case on you. Our Big 4 as well as law firm clients have experienced this. Or maybe you’ve never quite had the …

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business case for partnership

The 7 types of business case for partner (part 2)

Most firms require their potential partners to create a partner business case. Typically there are only 7 types of partner business cases. Once you know which type your business case is, you can then increase its impact and persuasiveness. In the 2nd part of this 3-part blog post, (part 1 here, part 3 here) I …

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