In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6 …
Everything you ever wanted to know about choosing a profitable niche Read More »
For the next few months to celebrate the launch of our next book ‘The Go-To Expert’, I will be blogging weekly, including extracts from The Go-To Expert, about topics to help you become The Go-To Expert and build a partner sized client portfolio. In this week’s blog post we are going to look at why …
The 3 reasons professionals limit their new business wins by becoming jack-of-all trades Read More »
… let it be my new book… The Go-To Expert. Yes, my third and possibly final published book, The Go-To Expert publishes tomorrow. Why should I buy the Go-To Expert? The question you may ask is ‘why should I buy this book?’ I like to think that the review kindly given to the book by …
If you only read one book on how to market and sell yourself…. Read More »
Getting results from attending a networking event depends as much on your attitude as whether you are going to the right event in the first place. In this article, we explore how to get the right attitude and mindset to achieve the best results from attending a networking event or group. What is the small …
5 ways to train your mind to get great results from networking events Read More »
The days when you could get to partnership as a brilliant technician are long gone.. Even if you only work on very big ticket items, to get to be a Magic Circle, Big Law, big 4 partner or partner at a large firm you still need to have proved your ability to win work and be seen …
The days when you could get to partnership as a brilliant technician are long gone.. Even if you only work on very big ticket items, to get to be a Magic Circle, Big Law, big 4 partner or partner at a large firm you still need to have proved your ability to win work and be seen …
How to network effectively? This is a question which keeps cropping up time and time again. In this blog post, I will give you the 6 number of essentials you need to network effectively. How to network effectively Remember that effective business networking is all about finding, building and maintaining mutually beneficial relationships. It’s not …
Business Development Clinic: 6 essentials needed to network effectively Read More »
This was an interesting and pretty short question which landed in my inbox recently. I thought it may be useful to share my reply here in a blog post. Whilst you may not be after personal tax clients, the same questions and process holds true regardless of the type of clients you want to attract. …
Business Development Clinic: How can I win more personal tax clients? Read More »
For most professionals, our biggest competitor is not the firm down the road, it’s actually a client’s inertia or belief that they can do what they need to do without your services. I.e. you and they both know you have a ‘need’, but not a ‘want’ for your services. So, what can you do about …
Business Development Clinic: What’s the best way to turn a client’s need into a want? Read More »
As a professional, we’ve all been taught (probably from day one in the job) that the best way to generate new business is by referral. After all, some recent research by the Hinge Research Institute found that 70% of people will ask a friend for a recommendation if they need the services of a professional. …
Business Development Clinic: What’s the best way to describe what I do when networking? Read More »
