The top rainmakers tend to be talking with prospects before they are ready to buy. This is because the earlier you can get to a client, the more likely you will be the one they trust to help them solve their problems. However, to do this, you need to understand what they are thinking, and …
5 essentials you need to discover about your clients to get them flocking to your door Read More »
One of the first pieces of client work I did as a newly independent coach and trainer was supporting a pitch team of a top 100 law firm go out and come 2nd in a multi-million tender. That experience taught me a lot, and the second part of this 2-part blog post there are the remaining 6 tips to help …
The round of christmas work parties has definitely started. The question is are you a bit ‘bah humbug’ when it comes to festive networking? Or are you in festive party heaven? Here is my guide, with a sprinkling of sober advice, to help even the most reluctant and ‘bah humbug’ of networkers to get the …
5 good ways to eat, drink, network and be merry this christmas season Read More »
A few months ago I was helping a group of consultants put together their personal marketing kit. Despite most of the consultants handling client portfolios worth over £1 million, they almost all suffered with the curse of professionalism, which was stopping them taking the next step in their career. In this blog post I identify …
Is the curse of professionalism limiting your career progression? Read More »
In this blog post, fresh after talking about how to use your personality to convert more sales, Jon Baker explains the different types of sales questions for accountants (as well as lawyers and consultants) Sales questions for accountants Questions play a powerful role in getting prospective clients to sign up. Yet the common complaint I …
4 different types of sales questions which will turn you into the firm’s rainmaker Read More »
For those of you who have read a few of my blog posts will know how much emphasis I place on the importance of relationships to build a bedrock for your future career success. This is why I am delighted to share an extract from a new book called ‘Relationology: 101 secrets to grow …
Relationology: How your relationships will help you make partner Read More »
When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants, …
How to make a strong impactful online presence – without spending your whole life online Read More »
How to find the time for social media One of the biggest questions I am asked is “how to find the time for social media?”. Indeed I recently spoke at the law society event on social media answering that very question. In The Go-To Expert book, we share many tips on how to use social …
I have been coaching a partner in a large accountancy practice who confessed to me that he was feeling daunted about the marketing plans we were drawing up. You could say, he wanted to become more confident at business development. His reaction is not unusual, in fact, I’d say, his reaction was fairly common. Firstly, …
3 ways to stop feeling daunted by business development Read More »
In the third of our newly published ‘The Go-To-Expert‘ inspired blog posts (get your free chapter of the book here) we look at exactly what you need in your personal marketing kit to help you quickly and effortlessly build a profile as The Go-To Expert. Why a personal marketing toolkit? How many times have you written …
The essential contents of any Go-To Expert’s personal marketing tool-kit Read More »
