Heather Townsend

Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

Business Development Clinic: How to write a proposal which will help us win a competitive tender? Part 2

This is the second part of a 2-part blog post – the first part can be found here. Read on for more tips to help you win that bid.  Use diagrams wherever possible As the saying goes, a picture is worth a thousand words, and this is very true for proposals. Many people find large …

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Why is regularly ‘feeding your soul’ so important to making partner?

If you are going to work at peak performance, then you need to think differently about your health and well-being. Or as Chris William’s, performance coach to partners in the magic circle and Big 4, puts it, “Alternative Asset Management”. Most of us will find ourselves working at full stretch on the journey to get …

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Young girl in bed hiding beneath her blanket from the alarm clock noise

Business Development Clinic: How often should I follow-up without seeming pushy?

Many professionals hate the thought of selling, as this implies in their mind that they need to turn into a pushy second-hand car sales person. Consequently they have a very hands-off approach to their Leads, and potentially lose many potentially good Clients by this approach. Your aim when managing your Leads through your Sales Pipeline …

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If you could read just one book to help your career move forward…

When Jo and I wrote ‘How to make partner and still have a life‘, we wanted to leave a legacy. In our combined 30 years in the professions, we had seen far too many able, clever and talented people fail to make partner, mostly because of a lack of knowledge of how the process works. …

If you could read just one book to help your career move forward… Read More »

Career Clinic: Should I take the offer of partnership from a top 100 firm or start my own practice

It’s an interesting dilemma – should I take the offer of partnership, or should I start my own practice? It’s also a dilemma faced by the lucky ones. The accountants, lawyers or consultants who have got to the point in their career where they are a hot property. This was a question posed to me …

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Business Development Clinic: why even the best networkers don’t win business from networking

In this Business Development Clinic, we consider what you need to have thought about and researched, BEFORE you go networking – even if you are meeting the right people. Let me tell you a true story of a good friend of mine. Let’s call him Steven. He took the decision to move from the relative …

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What size of client portfolio will I need to build as a partner in the Big 4?

It is now extremely rare for a partnership to make someone up to partner who does not have the potential to be a work winner for the practice. After all, no partnership wants to dilute it’s profits by promoting people to partner who are technical specialists and can’t win work. Therefore, regardless of whether you …

What size of client portfolio will I need to build as a partner in the Big 4? Read More »

3 lessons that being in the gym can teach you about successfully going for partnership (& it’s nothing to do with your physical fitness)

I was in all sorts of pain – and I’d only been sitting on the erg for 5 mins. (Erg = rowing machine) This wasn’t good… And I shortly gave up, 4 minutes short of my target of 10 mins on the erg. The thing was, I knew I was unfit. I also knew that …

3 lessons that being in the gym can teach you about successfully going for partnership (& it’s nothing to do with your physical fitness) Read More »

3 people you MUST have in your corner if you have a fighting chance of making partner

Can you relate to this scenario…. your workload is high – in fact,not just high, but stupidly high the client work is getting in the way of your business development efforts …. but you still have to do both. Then someone wastes a day of your precious time. Yes, a whole (beep, beep, beep – …

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