Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

Business Development Clinic: How can I conquer my nerves when networking?

Nerves can be helpful at times – after all, they can stop you wandering in where angels fear to tread. However, they can also jeopardise your performance – particularly when out and about at a networking event. Not everyone enjoys meeting new people. In fact, many professionals avoid attending networking events because of their dread and …

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Business Development Clinic: How can I increase my success rate in sales meetings?

Typically most professionals will need to have a face-to-face meeting with a prospect before converting them to a client. Very often these meetings can make or break a potential adviser/client match made in heaven.  Here are our tips to make sure you get the most out of these meetings: 1. Bring another person with you …

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partnership track

Business Development Clinic: I’ve sorted out my LinkedIn profile, now what?

I believe, rightly or wrongly, that the message about needing to have a decent LinkedIn profile is starting to gain some traction. But, I think that there are still many professionals in practice, who are wondering what is the next stage to winning business via LinkedIn. After all, having a decent profile is a big …

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How my daughter’s experience in the treetops can help you build your own confidence

About a month ago, my children and my husband embarked on the junior ‘go ape’ challenge. For those of you who are not familiar with ‘go ape’, this is an adventurous activity help up in the tree tops. The junior version involves zip wires, and going between the trees on ‘paths’ with various levels of …

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Business Development Clinic: 3 ways of dealing with a potential client who asks for a fee reduction

In this business development clinic, we are looking at the old ‘tough’ chestnut, of what to do with a potential client who says that you are too expensive. In this situation you have a range of choices available to you: 1) State the fee is what it is. In this scenario, you are calling the …

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Career Clinic: What is meant by “leadership”?

This was an interesting question which dropped into my inbox. First let me give you the back story. The question came from a highly senior technical specialist who had been head-hunted from a small firm, for a senior role in a top 5 firm. The technical specialist, let’s call them Sheila, was being promised partnership …

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Business Development Clinic: How to cope with objections from potential clients

You are in a business development meeting with a juicy new potential client, and then it gets awkward… I am wondering whether you are too big/small for us My concern is whether this project will get us the results we need Your fees seem to be quite expensive Do you think you have the people …

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