Heather Townsend

Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

Boosting your online visibility: What makes for good content on LinkedIn?

By / Building your client portfolio, Building your client portfolio - all about your online presence, Increasing Your Profile, Social Media / 6 minutes of reading

With the COVID-19 crisis and social distancing measures imposed around the world (at the time of writing), a lot of lawyers, accountants, consultants, and overall experts in professional services, are being forced to reconsider their business development efforts. Now that large networking events are not allowed or highly restricted around the world, LinkedIn has become …

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good content for linkedin

The 4 ingredients you need to understand to start getting more referrals

By / Building your client portfolio, Networking, referral generation, sales process / 6 minutes of reading

Have you ever sat there and wondered how to get referrals? After all if you listen to your partners, supposedly all you have to do is ‘get yourself out there’. You wouldn’t be the first accountant, lawyer or consultant in practice who has wondered how they are going to win their own client work. And …

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How to get referrals

How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

By / Developing Your Brand, Increasing Your Profile, Networking / 6 minutes of reading

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check …

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a man with his head in his hands to symbolise negativity and the desire for effective business development

5 foolproof ways to get your staff to take initiative (and why they won’t take it in the first place)

By / delegation, Managing others, Managing yourself / 7 minutes of reading

“Why won’t my staff take initiative?” , “why do they always come to me with any little problem?” , “why do I have to spoonfeed my staff?” These are questions that a lot of managers ask and don’t know the answer to, so this is what this article is all about. How can you encourage …

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a girl at a crossroads to symbolise how to encourage employees to take initiative

The 5 people you need in your corner if you want to make it to partner

By / Advancing Your Career, Blog / 5 minutes of reading

Read any article or book on progressing your career and inevitably you will be told the benefits of having a career mentor. And I totally agree. A mentor for your career is essential if you want to make it to partner. But, making it to partner in a professional services firm is NOT like getting …

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benefits of having a career mentor

6 tips to get back in touch with people you’ve lost touch with

By / Job Hunting, Networking / 6 minutes of reading

Getting back in touch with people is something that many of us find difficult; regardless of the reason that we want to reach out, it seems that the longer we leave it, the harder it gets. This is true for your personal circle and also for your business network too. Even with understanding the value …

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Woman with a loud speaker to symbolise how to reach out after losing touch
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