How to find the time for social media One of the biggest questions I am asked is “how to find the time for social media?”. Indeed I recently spoke at the law society event on social media answering that very question. In The Go-To Expert book, we share many tips on how to use social …
I have been coaching a partner in a large accountancy practice who confessed to me that he was feeling daunted about the marketing plans we were drawing up. You could say, he wanted to become more confident at business development. His reaction is not unusual, in fact, I’d say, his reaction was fairly common. Firstly, …
3 ways to stop feeling daunted by business development Read More »
No-one said that being in the professions would be easy! However, when you get to manager in a practice you get given the equivalent of a ‘hospital pass’. On the one hand you need to keep your clients and partner happy. Then you also need to keep your team happy and motivated, often by asking …
How to keep your team happy when they are stressed out with tough deadlines Read More »
I received an email from a soon-to-be US KPMG director. They candidly told me that their biggest weakness, and one which would stop them taking their next step up to director, was their fear of public speaking. With so many firms requiring their potential senior managers, directors and partners to present to a panel, overcoming …
4 tips to help overcome yourself and ditch your fear of public speaking Read More »
In the third of our newly published ‘The Go-To-Expert‘ inspired blog posts (get your free chapter of the book here) we look at exactly what you need in your personal marketing kit to help you quickly and effortlessly build a profile as The Go-To Expert. Why a personal marketing toolkit? How many times have you written …
The essential contents of any Go-To Expert’s personal marketing tool-kit Read More »
In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6 …
Everything you ever wanted to know about choosing a profitable niche Read More »
For the next few months to celebrate the launch of our next book ‘The Go-To Expert’, I will be blogging weekly, including extracts from The Go-To Expert, about topics to help you become The Go-To Expert and build a partner sized client portfolio. In this week’s blog post we are going to look at why …
The 3 reasons professionals limit their new business wins by becoming jack-of-all trades Read More »
… let it be my new book… The Go-To Expert. Yes, my third and possibly final published book, The Go-To Expert publishes tomorrow. Why should I buy the Go-To Expert? The question you may ask is ‘why should I buy this book?’ I like to think that the review kindly given to the book by …
If you only read one book on how to market and sell yourself…. Read More »
One of the four ingredients needed to get rapid career progression is a healthy mind and a healthy body. However, with the amount of stress which is just the norm in the professions, it is not always easy to obtain the healthy mind and healthy body bit. I have noticed that due to my very …
6 tips to eat and drink your way to reduced stress levels Read More »
