Heather Townsend

Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

5 common career limiting mistakes that stop senior associates making partner

It is a tricky business – making the transition from senior associate to partner in a law firm. There are the many booby-traps which come from having to create, write, and pitch your business case for partnership. Then, there’s the other stuff: the intangibles that demonstrate to your partners that you haven’t “got it” yet. …

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Tips to write your business case for partner in a weekend

Despite your best intentions, sometimes you have to write your business case for partnership really quickly. Maybe, as has happened for some of our clients, your partnership sprung the need for a business case on you. Our Big 4 as well as law firm clients have experienced this. Or maybe you’ve never quite had the …

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business case for partnership

The 7 types of business case for partner (part 2)

Most firms require their potential partners to create a partner business case. Typically there are only 7 types of partner business cases. Once you know which type your business case is, you can then increase its impact and persuasiveness. In the 2nd part of this 3-part blog post, (part 1 here, part 3 here) I …

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partner business case

The 7 types of business case for partner (part 1)

Most firms require their potential partners to create a partner business case. Typically there are only 7 types of partner business cases. Once you know which type your business case is, you can then increase its impact and persuasiveness. In the first of this 3-part blog post, (2nd part here, 3rd part here) I examine …

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partner business case

Your christmas networking survival guide

The Christmas Party festive networking season is already upon us! In this article, I will be exploring how to make it through Christmas networking in one piece. Last year I wrote 5 good ways to eat, drink, network and be merry this Christmas season. In that article, I suggested: Don’t feel you need to accept every …

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a stressed manager at work

When is the right time to become a specialist?

When should I specialise? The challenge for any lawyer, accountant or consultant in practice is when to specialise. (Not if they need to!) Do it too soon and you don’t get the broad base of technical and commercial skills you need. Do it too late and you will struggle to build your own practice. The …

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