Heather Townsend

Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

The ultimate guide to building a pipeline of new work by networking effectively

By / Blog, Building your client portfolio, Networking / 5 minutes of reading

Although networking can be one of the biggest time wasters for accountants, lawyers and consultants, it is one of the tools that makes up an effective business development strategy. If done right, networking can be invaluable to growing a partner-sized client portfolio. But many professionals (lawyers, accountants and consultants) want to know how do you …

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Create a cast-iron business case for partnership – your definitive guide

By / Blog, business case for partnership, Final steps / 5 minutes of reading

Creating a persuasive and cast-iron business case for partnership in your law firm, consulting firm, Big 4, Accounting Firm or Magic Circle firm is probably the hardest part of making it through Partnership Track into the partnership. In fact, the biggest question I am asked by senior managers, directors and senior associates is how to …

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How do I become a partner in a magic circle law firm – part 1

By / Advancing Your Career, Blog / 4 minutes of reading

So you want to make partner in a magic circle (or even perhaps a silver circle) law firm? In this 2-part blog post, I’ll talk you through to how to make partner in a magic circle law firm (i.e. A&O, Slaughter and May, Freshfields, Clifford Chance, Linklaters). Making partner at a magic circle law firm …

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A simple but powerful process to follow to make your business case, crisp, clear and impactful

By / Blog, business case for partnership, Final steps, Partnership Track / 4 minutes of reading

I’ve been chatting via email with a lawyer who is unexpectedly being put up for partner in the next few weeks. In an ideal world your business case will be written over a series of months after consulting with the great and good of the partnership. However, life doesn’t always work out like that! This …

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4 tested tips that will make your Business Case really stand out (for the right reasons)

By / Blog, business case for partnership, Final steps / 3 minutes of reading

When it comes to submitting your Business Case for Partnership, you are often given a form or proforma to fill in. In this blog post we cover our best tips to make your Business Case really stand out. This is especially important when you are forced into using a very restrictive format or document. Use …

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big 4 business case

4 things to do BEFORE starting to write your business case for partnership to give your business case more impact

By / business case for partnership, Final steps / 4 minutes of reading

Do you know the 4 things you should do before writing your business case? Don’t just sit down and start writing! In this post we are going to focus on what you need to do BEFORE you actually start writing your business case for partnership.Your business case needs to be built ideally 3 years out …

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5 radical but much needed changes to the current performance review process

By / Blog, Building your team / 5 minutes of reading

The world of performance management is changing. The latest thinking suggests that we shouldn’t have one (or 2) big performance reviews with our team every year, but an on-going conversation about performance all throughout the year. This is a change I completely agree with. The amount of time taken up with meaningless appraisals which go …

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