Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

How to be on your A-game during your partnership panel interview

Most firms will put all of their partner candidates through a gruelling series of interviews to assess whether they are mentally, personally and professionally committed to making partner. This makes them an absolutely essential part of the partnership admissions process. Even if you look good on paper, it is vital that you are on your …

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3 reasons why you are struggling to win bigger and better clients

It seems that every accountant, lawyer or consultant I meet wants to win bigger clients but isn’t sure how to go about it. In this article, I explore why you are struggling to win bigger clients and how to make the changes you need to starting winning bigger and better clients. Not having a niche …

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two people working hard to maximize company results

Busy Season Marketing: How to keep on marketing when your case or client load is high

Busy Season Marketing: Industries of all kinds deal with seasonality, and lawyers, accountants and consultants are not immune from busy season, or the need to maintain their marketing through busy season. In this post, Heather explains how to deal with business development when your case load is high or you are in your peak season.  …

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busy season marketing business development

5 common mistakes Big 4 candidates make at the Partner Panel Interview stage

Making partner at a Big 4 firm is a massive achievement, one that is very difficult to secure for two reasons: one, the gruelling Partner Panel Interview and two, the mistakes that partner candidates make before and during the interview. The bad news is that the interview is unavoidable. The good news, however, is that …

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How to finally make business development a part of your daily routine

Do you work on business development every day? You’re missing a trick if not! The head of talent at a magic circle law firm stressed the importance of business development in choosing candidates for partner.  She said “if you want to make partner, you have to see business development as part of your day job. …

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business development routine

How does your role change as you move from manager to director in your firm?

We are going to explore how your role will change as you move upwards through the career stages within your firm.In this blog post we will start with one of the hardest transitions, going from manager to director ( in a Big 4 firm, mid-tier or small firm). Or for the lawyers, whether BigLaw, Magic …

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6 crucial choices you need to make to be successful with business development

If you’re on your way to making partner, thinking about how to win your own clients is one of the main thoughts that is probably on your mind. But have you ever thought about some of the choices that you need to make that could help you with this? This article looks at 6 crucial …

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how to win your own clients

Why we need to banish old fashioned thinking and see that business development has changed over the last 10 years

Business development, specifically winning business to grow a client portfolio, has changed hugely in the last 10 years. The established rainmakers in your firm, the older partners, will tell you that it hasn’t changed and that tried and tested methods are the way to go today, but they are wrong in thinking this way. The …

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6 articles to help you through the partnership admissions process

The partnership admissions process bring about a mixture of emotions. Even if you are successful, the excitement can be slowly worn down by the reality that is ahead of you.  To help you get through the partnership admissions process without tearing your hair out, I have compiled a list of all the blog posts that …

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How to make partner

Choosing your niche: everything you need to know about creating a strong personal brand that’s memorable

In order to get to partner, particularly the Big 4 and large firms, you will need to find your niche. Some professionals find that by the time they get to Partner Track they already have a clearly defined niche. This isn’t the case for everyone, however, and there are many accountants, lawyers and consultants who …

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