Heather Townsend

Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

How to successfully approach prospects on LinkedIn and get a dialogue going

Every professional has heard at some stage over the past couple of years that LinkedIn is a goldmine when finding new prospects. Like many though, they don’t know how to utilise it. Sound familiar? This article gives you a simple strategy for how to approach prospects on LinkedIn. How to approach prospects: a 4-step guide …

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How to approach prospects on LinkedIn

8 foolproof ways to attract corporate clients and win big contracts

Senior decision makers in corporations don’t spend much of their time searching online or using social media. Unlike smaller businesses, they don’t go out to networking events and all of their emails and calls are often screened by assistants. So how do you attract corporate clients if you can’t get in front of them using …

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finding

4 key must-dos to survive big 4 busy season

Just the word “busy season” makes accountants at Big 4 firms shiver with fear. It conjures dark images of long hours, tight deadlines, constant pressure, and grueling hard work that lasts for weeks. If you feel like this at the very mention of the word, don’t fret. Here is how to survive big 4 busy …

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City Work

12 ways high-performers at the Big 4 avoid burnout AND still hit their targets

Do you know any of those people who are so busy yet they are always able to hit all of their targets? Not only that, but they are always somehow able to take on even more work without their performance suffering. How do they do it? No, they are not superheroes (as far as we …

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big 4 burnout

7 mindset shifts you will need to make to become a rainmaker

By now you have realised that making partner is about more than technical ability and you also need to be winning regular work.  You need to know how to become a rainmaker. This is a totally different set of skills than your technical skill-set so you may be worrying about how you can make this …

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5 signs that your role in the Big 4 is leading you to accounting burnout

Working in a Big 4 accounting firm comes with a whole lot of respect and rewards but it’s not without its challenges either. The biggest one is surviving the demanding pressure day after day whilst somehow keeping your mental, emotional, and physical health intact. Is your Big 4 firm leading you to accounting burnout? Here …

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Accounting burnout
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